Stop guessing why new users aren't converting
First-time user experience is where revenue is won or lost. Analytics tell you where users abandon. We uncover why they abandon. So you know exactly what to change to convert more of them.
Human moderated research with 5 users uncovers ~80% of conversion barriers.
Feel what they feel
Seeing a real human being use your product for the first time is the tried and true way to solve the problem. Even better when they are the right person.
Understanding your unique audience
Every niche is unique and needs a different approach. We take time to understand your product and your exact audience before jumping into research. We show our work along the way to ensure research participants are a perfect match for your audience
Laser focused on conversion
First-time user experience research is our specialty because this is the primary lever to understanding why users convert or drop off. We understand that small issues in onboarding can lead to confusion in your product and have the experience to connect the dots.
First time user experience
Taking a participant who has never used your product but is still your target audience and watching them use your product for the first time. From onboarding, to their first 20 minutes with the application.
From confusion to clarity in 1 week
A single, focused study that shows you exactly why new-users get stuck, and what to do about it.
Kick-off call
Where we collect all details needed to run a comprehensive First-Time User Experience Study
Alignment
24 hours kick-off we will send you the profile of the first research participant to ensure they match your target audience.
We do the research
We find and recruit 7 ICP matched human participants and run moderated 1-on-1 sessions.
You get results
Precise and brief findings show exactly why you are losing conversions and what to do about it.
Non-User UX Research in 1 Week
One fixed-scope study. One flat fee. Human Moderated. One clear deliverable.
B2B or B2C companies with a software product or website who don't have the time or in-house resources to run expert-level qualitative research.
- 7 human users in your ICP using your product for the first time
- Findings report with aha moments and conversion barriers
- Top recommendations, ranked
- Raw unedited recordings from each session
- Raw notes from every call
- Other research methods (surveys, diary studies, etc.)
- Extra artifacts like journey maps or personas
Want to see an example research report?
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Traditional agency vs. our productized study
Same insights. A fraction of the overhead.
Questions, answered
Different question? Ask us on the kick-off call.